Dec 19, 2017
There are parallels between sales, improv and stand up comedy. Unfortunately sales jokes can fall flat and jeopardize a deal. In this episode Jon Selig shares advice on how to employ comedy to connect, build relationships and win deals.
Each sales call has elements of standup. Open strong, close strong, probe the audience for their pain. display confidence. First you need to sell them on you. A simple self deprecating joke is safe.
Craft jokes specifically for a prospect’s pains and challenges within their industry. It is very easy to offend and alienate your prospect. You only need to offend one person on a team to lose a deal.
Have empathy and put yourself in your customer’s shoes. If you do that you won’t cross the line and have your sales jokes fall flat.
Frame your message within the problems and desires of your prospects. Be positive with the other person, respect them.
Write more. Set aside time, express your thoughts in 1-3 pages. Stream what’s going on in your head. Discover your goals, then work it into your sales presentations. The key is to be relatable.
You can find Jon Selig online and at a comedy club near you in Central America!
Jon also raises funds with Comedy Abroad, which produces live English stand-up comedy fundraisers in Latin America.
Go here www.salesbabble.com/jokes
There are other ways to build rapport other than jokes. Here are past episodes. Listen today!