Feb 27, 2018
Michael Manzur is founder and CEO of Flood Me Social LLC, a social media marketing agency. He helps companies find qualified leads and convert them into prospects. Michael is an unofficial LinkedIn Influencer and Host of LinkedIn Local Aventura in south Florida. Today we discuss common mistakes sellers make in social media and the process to turn leads into conversations.
Too often companies have no idea why or what they’re doing on social media. All they know, is that they’re supposed to do it.
Your Why comes from your Value Proposition. First define that.
Now that you have your Why, do the following:
Example: I want to increase my B2B sales in 30 days
Goals: Create a content calendar, with sales, promotions, content to refine social media marketing funnel.
Michael believes that the how informs, but the why transforms.
Fully complete your LinkedIn profile, know what you can get for free. Much is available.
Use Linkedin to meet people and then move the conversation offline. Next, as you grow clients, word of mouth marketing creates growth.
Gift for Listeners:
Interact daily on Linkedin!
We’ve talked often on the topic of social selling. Here are past episodes that dive deep. Listen today!