Mar 6, 2018
Leveraging business referrals is a powerful way to grow your business. Unfortunately the process is poorly understood and followed. The majority of the people are uncomfortable asking clients to do something that would help their business. They’ve been told to just get over their shyness and ask for a referral or reference. Since there are few alternatives, most people just skip it all together. In this episode Stacey Brown Randall preaches against outright asking for a referral. She shows an alternative process on how to generate referrals without asking.
If you have a business reflect on your loyal and happy clients. Place them in your referral network. If you’re working for a startup, it will require old school networking. Work with people you know from you past. Ask them to keep you top of mind. Adhere to a process (see below) and overtime, referrals will happen.
In the interview Stacey walked us through the five step process on how to generate referrals without asking. This will will be covered in her new book:
Focus on step 1 and build your list of referral sources (who should and have sent business to you). In your CRM, make sure to include with your list of clients, who referred them. This way you have a means of thanking and honoring your network.
Stacey’s new book is Generating Business Referrals Without Asking It’s coming out Fall of 2018 Preorders will start in March. The book delves deep in the 5 steps and provides supplemental material.
Website – www.growthbyreferrals.com/salesbabble
Click on the link to get the four reasons you don’t get referrals and next how to generate referrals without asking.
Join Stacey’s free Facebook group – Referrals Without Asking and learn more: https://www.facebook.com/groups/referralswithoutasking/
Here are past episodes to continue this week’s conversation. Enjoy!