Mar 20, 2018
Many companies fail to understand the drivers that motivate customers to buy. Through luck and pluck these companies have found a level of success. Yet they know they’re leaving money on the table. Now if there was only a way to know for certain our prospects are thinking. In this episode guest Corey Hammer shows how companies can stop guessing how to sell and instead use market research to know for FACT, the drivers for selling success.
Corey Hammer has 15+ years as an insights professional across multiple industries. This includes CPG, education, hospitality, pharmaceuticals, and consumer services. He holds a PhD in Experimental Psychology and is a longtime Boy Scout and Scouter (Be Prepared).
Companies looking to roll out a new product or service should thoroughly investigate the new market. According to Corey, there is a methodical market research process. This process will provide insight into the drivers for converting prospects into consumers, customers and long time clients.
If you’re new to a market place you can’t rely on existing customers for market research. Instead, Corey recommends you go the library. Many local libraries have the following databases you can use for free:
Next, look outside of the library at the App store to investigate competition.
You can find Corey online at the following websites:
Personal LinkedIn: www.linkedin.com/in/coreyahammerphd
Company LinkedIn: www.linkedin.com/company/talisman-insights/
Here are past episodes that talk about the power of understanding your ideal client through market research. Listen today!