Jun 12, 2018
Today we meet Tom Poland the author of the #1 international best selling book Leadsology®: The Science of Being in Demand. Tom shares the process he uses to get prospects to self select and qualify themselves. We talk about simple marketing techniques, sales professionals can use to find great prospects.
For Tom a highly qualified lead is someone who
These KPIs (Key Performance Indicators) are most indicitive of sales conversion rates (for Tom typically 50%). The trick is to filter out unqualified leads prior to the meeting. Prospects self select.
The marketing experiences of the prospect includes:
Leadsology is dependent on the process of leverageing other people’s networks:
Tom can be found all over the internet:
Click here to get the #1 international best selling book “Leadsology®: The Science of Being In Demand”
Here are past episodes on lead gen. Enjoy!
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