Nov 28, 2017
How To Learn The Secret Lingo of Your Customer with Jeffrey
Shaw #192
Author Jeffrey Shaw visits Sales Babble to talk about his book Lingo – Discover Your ideal Customers’s Secret Language and Make Your Business Irresistible. Jeffrey believes that far too often people sell the wrong thing to the wrong people. Unfortunately too few people understand for whom they are for. Your ideal client has a secret lingo that mirrors your traits and values. Once you learn their lingo, you can quickly discern and serve this market.
Five Step Process
In his book Jeffery outlines a five step process for discovering your prospects secret lingo.
- Understand your ideal clients perspective
- Create familiarity and comfort
- Style – build one that matches your target
- Pricing – Use whole numbers for high-end customers
- Words – use language they speak
How To Connect with Jeffrey Shaw
To find Jeffrey Shaw, his book, and the free secret lingo giveaways go here:
- Lingo mediate kit Inforgraphic
- Free Chapter of his book
- Audio version of the first chapter of the book
- The full book on Amazon
- Twitter @jeffreyshaw1
Go to Jeffreyshaw.com/sales
How to Learn About Your Ideal Client
Here are past episodes that speak to the importance of knowing your ideal client.
- How To Generate Leads without Sales and Marketing with John Tripolsky #191
- Repeatable Success for Sales Development Reps with Brendan Barrett #188
- 7 LinkedIn Strategies for Generating Qualified Leads with Janis Pettit #176
- Why Qualifying Prospects is Like Selling To Zebras with Jeff Koser #171
- 7 Healthy Phone Habits to Get First Meetings with Marylou Tyler #150
- Myths on Social Selling with Mark Hunter #142
- How to Power Prospect with LinkedIn Groups with Liam Austin #135
- How to Sell Big Clients and Win Tremendous Deals with Melinda Chen #114
- How To Be An Awesome Sales Professional with Thomas Ellis #102
- Sales For Start-ups with Mano Behera
The post How To Learn The Secret Lingo of Your Customer with Jeffrey Shaw #192 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.