Nov 28, 2017
Author Jeffrey Shaw visits Sales Babble to talk about his book Lingo – Discover Your ideal Customers’s Secret Language and Make Your Business Irresistible. Jeffrey believes that far too often people sell the wrong thing to the wrong people. Unfortunately too few people understand for whom they are for. Your ideal client has a secret lingo that mirrors your traits and values. Once you learn their lingo, you can quickly discern and serve this market.
In his book Jeffery outlines a five step process for discovering your prospects secret lingo.
To find Jeffrey Shaw, his book, and the free secret lingo giveaways go here:
Go to Jeffreyshaw.com/sales
Here are past episodes that speak to the importance of knowing your ideal client.