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Each week Sales Babble host Pat Helmers shares selling secrets for non-sellers Pa t interviews sales guests and experts on the power of persuasion focused on a mindset of helping that ensures non-pushy win-win selling process. Fun yet informative, Sales Babble has helped sellers around the world become comfortable and quickly enjoy the role of sales professional 

Dec 20, 2022

Why Value is Key for All Decisions #456

The market doesn’t take sides
It prefers neither you nor your competition.
The buyer doesn’t takes sides
They regard all vendors as a commodities

The space between the market and sellers
Is an open doorway
Empty, yet Sellers can enter
Opening and closing it produces opportunities.

Assuming hastens failure
Check your ego
Awake to the value you provide


Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See

I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it.

This is a production of Habanero Media