Feb 27, 2024

The Tao of Storytelling Selling #518

Let me tell you a story. It's not a story of lost love or intrigue. Nobody's murdered, nor is society thrust into a dystopian future. Instead, this is a story about stories. It's a story about showing, not telling, and selling with storytelling. Storytelling Selling. It’s a tale...

Feb 20, 2024

How To Sell When Nobody Knows You #517

What do you do when your business is the best-kept secret in town? How do you get people to know about you? How do you create awareness and most importantly, how can you get buyers to trust in you, your company, and its products?  This is a situation for all startups. It's also...

Feb 13, 2024

How To Compete from Behind #516

Does it irritate you when you're talking to a new prospect and the first thing they mention is that their vendor is your archrival? Does it seem like that competitor is superior to you; faster, cheaper, better and there is nothing you can do to overcome that clear advantage? Or maybe you...

Feb 6, 2024

How To Overcome Your Fear of Rejection #515

We all hate robocalls. Those are cold calls of the worst kind. But in B2B sales, cold calling is often the only way to efficiently connect to a new prospect. Often the prospects don't realize a solution to their problem is available. A well-constructed and executed cold call...