Dec 26, 2023

Top 10 Sales and Marketing Tips for 2024 with Neil Kristianson

In this episode returning guest Neil Kristianson joins for our 10th anniversary of babbling conversation on the top 10 sales and marketing tips for the upcoming 2024 new year.

Sales Babble shares selling secrets for non-sellers.  Masterful selling is...

Dec 19, 2023

How To Unmask Authentic Selling #508

When I was new to selling I read a number of books on closing techniques and objection handling. I took their advice to craft scripts to memorize them like an actor in the theatre. It was a weak approach. The buyers never said the lines I expected and often I was dumbfounded about...

Dec 12, 2023

Why We Treat Buyers Like Family #507

Each January I travel to a small island at the southernmost tip of the United States. Key West has a motto: “All people are equal members of One Human Family”. Not only do I agree with this, but apply this to prospective buyers.  In this episode, we investigate the power of...

Dec 5, 2023

A Good Seller is a Good Teacher #506

Have you ever had a difficult customer that tested your patience? You want to do a good job, but it seems that all the prospect wants to do is to make it harder on themselves. Sure you want to help, but they don't want to be helped. And now you can't help but wonder why are they even...