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Each week Sales Babble host Pat Helmers shares selling secrets for non-sellers Pa t interviews sales guests and experts on the power of persuasion focused on a mindset of helping that ensures non-pushy win-win selling process. Fun yet informative, Sales Babble has helped sellers around the world become comfortable and quickly enjoy the role of sales professional 

Aug 3, 2021

Buyer Centered Selling with Tom Williams #384


Who's the got the money?  Who's got the pain, the problem or the aching desire to be fulfilled? In short, it's the buyer. Yet in the industry of sales, the focus is always on what the "sellers" should be doing, how the seller should act, how the seller needs to be resilient and tough and tenacious and have a mindset that never gives up.  But today's guest, Tom Williams has a different take on this. He believes that we should adopt Buyer Centered Selling and start to focus our energies on how buyers buy versus how sellers sell. He believes we should let the buyers take control of the sale, to follow their lead and mitigate the risk of choosing something new. Our greatest competitor is the status quo. By taking Tom's approach we can find solutions that are a win for both the seller AND the buyer. 


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