Dec 13, 2022
How to Overcome The Gatekeeper #455
When B2B selling you’re often calling on large organizations that, make it hard to connect with an executive, or figure out who’s the right person to talk to. Sometimes these companies have administrative assistants tasked as gatekeepers who do everything in their power to stop sales people from talking to their boss. What’s a seller to do? Taoism teaches that the harder one tries, the more resistance one creates for oneself, and the harder things become. This is quite a conundrum so what can we do to soften the hardest of gatekeepers? That’s the topic for today.
Sales Babble shares selling secrets for non-sellers. Masterful selling is understanding what buyers want, discerning if you can help, showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com
I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it.
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