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Each week Sales Babble host Pat Helmers shares selling secrets for non-sellers Pa t interviews sales guests and experts on the power of persuasion focused on a mindset of helping that ensures non-pushy win-win selling process. Fun yet informative, Sales Babble has helped sellers around the world become comfortable and quickly enjoy the role of sales professional 

Aug 29, 2017

Charlie Wiltgen Sales BabbleStartup Story Where Software Goes to Seed with Charlie Wiltgen #179

This week we go to the birth of a business to tell the tale of a startup story.  We  interview an entrepreneur who invented a SaaS product and built a loyal client list from nothing.  This requires a keen attention to detail understanding the challenges and desires of the target market.  Charlie Wiltgen tells his origin story and how hard work and luck intersect.  His corn and soybean data management business is highly successful and an inspiration for all want to be entrepreneurs.

Knowing Your Market

Charlie shared his startup story:

  • How his business partner was hired to fix a legacy system
  • How she pitched the client a rewrite on a new platform
  • How the client LOVED the new software and she brought in Charlie
  • How they worked a trade show to bring on 20+ clients
  • Struggles with scaling the Adoption Curve
  • What it takes to give a great demo

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How To Find Charlie Wiltgen

This is Charlie on LinkedIn

This is Creative Customized Programming

Crossing the Chasm

This is the episode that discusses the adoption curve and the challenge of scaling. Our guest Crossing the Chasm author Geoffrey Moore

Entrepreneurial Mindset and Business Development

Here are some past great startup story episodes:

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