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Each week Sales Babble host Pat Helmers shares selling secrets for non-sellers Pa t interviews sales guests and experts on the power of persuasion focused on a mindset of helping that ensures non-pushy win-win selling process. Fun yet informative, Sales Babble has helped sellers around the world become comfortable and quickly enjoy the role of sales professional 

Apr 26, 2022

Why the Best Way To Sell Is To Be You #422

In this weeks Tao Te Ching chapter, we cast off the scripts and take a chance and dive into the deep of selling by being our authentic selves. Cast away the silly myths about sales being aggressive and assertive and it’s all about swagger and being rich. Buyers can sniff out that attitude a mile away. Just be yourself. Keep it simple. Go all in trying to help your customer.


Sales Babble shares selling secrets for non-sellers. There is no need to be pushy, aggressive or uncomfortable reaching out to prospective buyers. Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours.

You can be yourself when selling. It's all about helping others with their challenges and aspirations. I've interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset.

Stop fearing sales and embrace it. Learn the selling secrets for non-sellers and start making a difference today. Here is the entire back catalog of episodes in the sales podcast.

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This is a production of Habanero Media